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NOBU

A story-telling tool to develop empathy in young children.

— Concept project for anti-bullying / The Centre for Digital Media / September - October 2018 (6 weeks)

 

THE BRIEF

Create an educational tool to handle bullying in an elementary school context.

Consider:

  • Students who don’t own personal digital devices.

  • Teachers that want to create group activities.

  • Parents that are concerned about their child’s well-being at school.

THE SOLUTION

NOBU - an interactive storytelling tool that aims to curb pre-bullying behaviours in an elementary school by fostering empathy and care in children aged 6-8 years old.

Facilitated by teachers in a group / classroom environment, NOBU contains stories about different kinds of bullying, ranging from cyber, to physical, to emotional.

Each story has several instances where the child has an option to take an action from multiple choices presented to them in order to move the story forward. Each action has a resulting change in the storyline, allowing them to 'learn by doing.'

 

CHARACTER DESIGN

• From left to right: TONY (the bystander, main character), JANISH (the victim), SAMMY (the bully)

The audience follows the story from the perspective of the bystander, as he sees a bullying scenario and tries to make the right decisions to diffuse it.

  • Simple but distinctive character design. 

  • Avoided stereotyping certain characters (i.e. a bully needs to look big and mean or a victim needs to be small and tiny) and chose animals to represent the characters in order to promote inclusivity and to not distract from or imply anything unintentional/unrelated in the story. 


BACKGROUND DESIGN

The background was meant to be kept simple, bright, and in line with the visual look of the characters. 

The characters are different shades of brown not only to differentiate from each other, but from the background tree as well, as they will be positioned in front of it. 

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STYLE FRAMES


THE NOBU TEAM


Art & Visual Design - Meghan Ang and Chen Shen

Project Manager - Danka Ha

Product Owner & UI/UX Design - Kavya Satyakumar

Content Development - Spencer Thompson

Production & Development - Steven Sun